Verve
Rational Behind "I have nothing to wear" Dilemma
The evidence-based research delved into the motivations behind clothing purchases among Gen Z and Millennials, focusing on emotional and fuctional drivers. Verve explored how these factors contribute to unsustainable fashion practices.
The motivation to shop for clothes
Emotional Factor
70% of Gen Z and Millennials report emotional factors as a significant influence in their buying decisions.
Functional Factor
60% of young consumers consider functionality, such as durability and utility, when purchasing clothing.
The respondents provided a variety of reasons that would motivate them to purchase fewer clothes and instead make better use of their existing wardrobe.
They expressed a desire for more creative ideas for outfits. By having a wider array of potential combinations with their current clothes, they believed they could reduce their need for new purchases.
Better organization system for their clothes could potentially minimize the perceived need for new items. With a proper organization system, they could easily see all their clothing options and therefore feel less compelled to buy more.
The potential for financial savings was a strong incentive to buy less. They recognized that by reducing their clothing purchases, they could save a significant amount of money, which could then be used for other purposes or saved for the future.
How can we ease the struggle of "I don't know what to wear" and facilitate different ways to wear existing clothes?
How can we promote responsible shopping and encourage increased use of existing clothing items?
VERVE
Enthusiasm or vigor, as in literary or artistic work; spirit
Verve makes dressing fun by helping users creatively utilize their wardrobe and shop mindfully. Addressing emotionally driven purchases that result in rarely worn clothes, it uses an AI-based algorithm to stay on trend. The first prototype of the Verve app, developed through research and usability testing, merges technology and sustainability, enhancing daily living.
Main Features
Sustainability Tracker
Monitors and displays the environmental benefits of reusing and repurposing clothes, encouraging more sustainable fashion habits and decisions.
Daily Outfit Generation
Automatically suggests daily outfits tailored to the user's personal profile, occupation, and the current day's agenda, with options available on iPhone widgets for quick access.
Personalized Outfit Generation
Generates custom outfits for special events, allowing users to specify style, color, and accessories
Mindful Shopping Suggestions
Periodically offers thoughtful shopping suggestions that could diversify the user's wardrobe or introduce statement pieces, promoting sustainable and intentional purchasing.
Contact
Chicago, IL
Phone: +01 224 249 8779
Email: pthvlai@gmail.com
LinkedIn: here
© Pitchaya Thaveesakvilai 2023