UX RESEARCH
Client: Aquamox
In 2021 alone, 28 multistate outbreaks were reported by the CDC. The need for better cleaning methods is clear.
The challenge of thoroughly cleaning produce with increasing foodborne illnesses involves several key issues, for example:
- Many consumers are unaware of the proper techniques for cleaning produce or the risks associated with inadequate cleaning.
- Current market solutions, such as vegetable washes, can be ineffective or counterproductive, leaving harmful residues or failing to remove all contaminants.
Addressing these challenges require a solution that demystifies the process of produce cleaning, offering a standardized yet adaptable method that assures safety, efficacy, and convenience.
- Research Participant
APPROACH
In leading the Moxi project, my approach combined innovative problem-solving with effective team management. Key aspects included:
Leveraging the Aquamox ozone technology for enhanced safety and cleaning effectiveness.
Focusing on user convenience, the product was optimized for ease of use, storage, and accessibility.
Guiding the team through user research, creative thinking, and practical approaches to ensure a solution that were efficient and user-friendly.
“Parents with young kids... the things that they drink out of... sippy cups and stuff like that... none of them are easy to clean, and all of them, over time, develop mildew in a way that’s really disturbing.”
- Research Participant
INSIGHT
OPPORTUNITIES
MOXI Product Headshot
CONCEPT
MOXI Introduces the Power of Aqueous Ozone, Nature's Safest and Most Potent Sanitizer, Right Into Your Home
Aqueous Ozone (Ozone Dissolved in Water)
- Effectively eliminates disease-causing pathogens.
- Clears away residual chemicals and fertilizers.
- Leaves no residue, reverting to water in 20 minutes or less.
- Already a trusted method in professional kitchens for sanitizing produce and minimizing illness-related liability
Just three simple steps
Attach MOXI to the rim of a container filled with produce and tap water.
Then, simply cover it with the lid and plug MOXI into a power outlet.
Let MOXI work its magic, generating aqueous ozone to thoroughly sanitize your produce.
A red indicator light will signal when it's still in process and not yet ready.
Unplug MOXI once the blue indicator light turns on, signaling your produce is ready.
Then, simply pour out the water through the lid.
The produce is now freshly sanitized and ready to enjoy!
Here is an animation of how to change the Aquamox's Diamond Cell